Rivella is a virtually unknown drink outside of Switzerland, but it has been captivating the hearts and taste buds of the Swiss for decades. The Rivella brand was created in 1952 by Swiss entrepreneur Robert Barth. Inspired by his passion for health and wellness, Barth sought to develop a drink that would be tasty and have a positive health benefit. After years of research and experimentation, he discovered that whey, a byproduct of cheese production, could be transformed into a refreshing beverage. Thus, Rivella was born.
It is the whey that sets Rivella apart from other non-alcoholic beverages. Whey is a nutrient-rich liquid containing proteins, vitamins, and minerals, making it a healthier alternative to traditional sodas. The whey content is up to 35%.
Rivella is available in several flavors. The original Rivella Red is characterized by a fruity, slightly tart taste. Rivella Blue, on the other hand, is a sugar-free version. Other flavors include Rivella Green Tea, made from green tea extract, and Rivella Refresh, a sparkling version of the drink. In 2021, grapefruit and Swiss mint flavors were also introduced to the market.
In Switzerland, Rivella is more than just a drink; it is a symbol of national pride and identity. The beverage is often associated with Swiss values such as quality, innovation, and sustainability. Rivella’s commitment to using local ingredients and eco-friendly packaging reflects Swiss responsibility towards the environment. After all, in stores, you will find almost all food products marked with their carbon footprint, and a large portion of the goods are organic. Rivella also sponsors a number of Swiss sports teams and events, further solidifying its place in national culture.
I tasted Rivella in the unsweetened version, and a half-liter bottle cost 1.60 CHF, which is approximately the same amount in EUR. And how did I like Rivella? I admit that I was glad to taste it, but I probably won’t become a regular consumer of this Swiss national non-alcoholic drink.